STOP RELEASING MUSIC inTO THE VOID. CREATE FAN DEMAND BEFORE you RELEASE.
A framework created from thousands of artist reviews, millions of streams, multiple record deals and independent success.
Testimonials
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Meet The Music Mentor
Background
Paul McBride is a professional songwriter, multi-instrumentalist and artist with over 30M streams, a Billboard #1 Record and a history of major deals with the same labels as The Rolling Stones, Billie Eilish, and Eminem.
He's toured many countries around the world, from dive-bars to arenas, Glastonbury, Reading & Leeds, SXSW, Alexandra Palace and the Royal Albert Hall and has worked with hundreds of artists including Miley Cyrus, The Kooks, Brandon Flowers, Stereophonics, Basement Jaxx and Michael Kiwanuka.
"My journey has been a mix of huge wins and painful failures and I know what it’s like to chase the wrong opportunities, waste years of life and learn the hard way. But I also know what it's like to accept help, knuckle down and achieve the goals many just dream about...
...That’s why I mentor.
For the past 5 years, I’ve been helping artists cut through the noise, build real fanbases and find clarity in an industry full of confusion. I've also grown over 60K followers on TikTok in the last year as "The Scouseness" and maintained over 70K followers on IG over the past 9 years. Whether you need feedback on your songs, social media strategy or a step-by-step plan to grow your career, I’ll guide you through it all with honesty, accountability and a system that works. I’ve been the broke artist posting to no one but I figured out what actually works and now...
...I'll teach it to you."
WAYS TO WORK WITH ME
*ALL SERVICES REQUIRE AN APPLICATION AND MUST BEGIN WITH A SHORT PHONE CALL.
There will be no obligation for either party to work together.
This needs to be an honest conversation about where you are and where you want to be.
IF I CAN SOLVE YOUR PROBLEM ON THAT CALL, I WILL ENDEAVOUR TO DO SO.
If I can't then I MAY be able to point you in the direction of someone that can.
If I decide we are a good fit then we can talk about working together.
I always try to be flexible to suit the budget of each artist.
As an independent entity with 20+ years in the industry I know what its like to start with nothing and earn your way up.
At many times I also received help from people who were willing to assist, advise, share their skills and drop their rates.
I try to keep that spirit alive by doing the same and paying it forward.
As much as I love working on big budget projects, I pride myself on being accessible to projects of all shapes and sizes and never want to price anyone out.
Structure is always based on YOUR requirements and situation but for ballpark figures, we start at £99p/w for A&R In Your Pocket and a song review can be as low as £2.
Apply to work with me and we can find the right fit for you together.
Quick Option Comparison
The Vibe Check: Free 10min Call
The Vibe Check: Free 10min Call
Free 10-minute Call "The Vibe Check"
Best for artists unsure whether mentoring is right for them or that have simple questions they want clarity on.
Music and Business Feeback "A&R In Your Pocket"
Best for ongoing feedback at your own pace.
4 Month Accelerator "The Music Masterplan"
Best for serious artists ready to build the brand, content, press kit and roadmap to a sustainable career.
Playlisting and Promotion Services
Best for artists with a finished release who need organic campaign support.
The Vibe Check: Free 10min Call
The Vibe Check: Free 10min Call
The Vibe Check: Free 10min Call
Are you Passionate about music?
Hardworking?
Disciplined?
Positive?
That's what we should both be checking here.
"If I can answer your questions on this call I will be happy to pay it forward."
Music & Business Feedback: £99p/w or £300p/m
4 Month Accelerator: £999p/m or £3000 upfront
4 Month Accelerator: £999p/m or £3000 upfront
Available on Klarna
For artists that don't want to navigate the music industry alone.
Whether you have questions about a track, a tone, a release plan, a social media strategy, new opportunity, potential scam, content idea or life-changing career decision, you'll get 24/7 access to consistent, reliable feedback, shared with honesty and professionalism.
Instead of spending weeks second-guessing yourself, you can get a trusted second opinion to move forward with confidence.
No obligatory phone calls, just direct high level A&R whenever you need an extra set of eyes or ears.
*Loyalty Rate Calls are available: £60p/h booked only IF and when YOU want them.
This is the equivalent of an experienced artist and A&R sitting in your pocket ready to help (except this one actually gets back to you reliably!)
What’s Included
- Direct WhatsApp access
- Track feedback and notes
- Content and social media audits
- Industry guidance and advice
- Text messages, voice notes, videos and screenshots
- Honest, professional feedback
- No scheduled calls required
- Guaranteed responses within 24 hours (usually much sooner)
- Unlimited messages
- Support with releases, content, branding and career decisions
4 Month Accelerator: £999p/m or £3000 upfront
4 Month Accelerator: £999p/m or £3000 upfront
4 Month Accelerator: £999p/m or £3000 upfront
Available on Klarna
For artists that need a step-by step plan to create demand, build an audience and grow a sustainable music career.
If you’re truly honest, you’re tired of guessing.
Tired of wondering if you’re doing the right thing.
Tired of putting work in and feeling like nothing sticks.
Tired of watching other artists move faster.
You don’t need more motivation.
You need clarity.
That’s what this is.
I work with you to strip everything back, work out what’s really holding you back and build the foundations you’ve been missing.
So you stop drifting.
And start moving forward properly.
No hype.
No shortcuts.
Just proper structure.
What Changes When We Work Together?
Phase 1: Total Brand Audit & Digital Press Kit Build.
Phase 2: The Content Workflow (Building your musical world).
Phase 3: The Roadmap.
You stop overthinking. You know what to post. What to focus on. What to ignore. You stop feeling “behind”. You start feeling in control. You’re not guessing anymore. You’re executing.
How It Works.
Full Diagnostic
We look at everything: brand, content, positioning, strategy.
No sugar-coating.
Just honesty.
You leave knowing exactly where you stand.
Core Systems Build
We then build the systems your career needs:
• Clear artist identity
• Structured content workflow
• Professional press kit
• Release planning framework
• Career roadmap
Built with you.
Implementation Support
You’re not left alone.
You get:
• Personal WhatsApp access
• Specific feedback
• Course correction
• Accountability so things actually happen.
What You Leave With
Confidence.
Clarity.
Direction.
Momentum.
And a path that makes sense.
Who This Is For
This is for artists who are ready to treat their music as a high-growth startup, not a weekend hobby.
This is for artists who are done drifting.
Who want a real career.
Who are ready to be honest.
Who are willing to work.
Who want to get this sorted properly, once and for all.
Not for dabblers.
What is a Mentor?
A Mentor Is...
“…someone who accelerates your progress by giving you expert guidance, tailored support and accountability - all built around your personal goals.”
Definitions from Oxford Languages
noun
men·tor; plural noun: mentors
1. an experienced and trusted adviser.
• “he was her mentor in all things music”
2. someone who shares their knowledge, experienc
“…someone who accelerates your progress by giving you expert guidance, tailored support and accountability - all built around your personal goals.”
Definitions from Oxford Languages
noun
men·tor; plural noun: mentors
1. an experienced and trusted adviser.
• “he was her mentor in all things music”
2. someone who shares their knowledge, experience and skills to help another person grow faster and avoid unnecessary mistakes.
A mentor is a guide and partner who helps you move further, faster.
A mentor doesn't just give advice - they provide structure, accountability and perspective so you can stay focused and actually achieve the goals you set for yourself.
What THE MUSIC Mentor Does...
- Opens the door to real-world experience: Giving you shortcuts and lessons you’d otherwise spend years learning the hard way.
- Designs a path that fits you: Helps you reach your goals, capitalise on your strengths and identify your blind spots so you can go further, faster.
- It is not a one-size-fits-all formula.
- Pushes you to follow through:
- Opens the door to real-world experience: Giving you shortcuts and lessons you’d otherwise spend years learning the hard way.
- Designs a path that fits you: Helps you reach your goals, capitalise on your strengths and identify your blind spots so you can go further, faster.
- It is not a one-size-fits-all formula.
- Pushes you to follow through: With accountability, honest feedback and support when motivation dips.
- Accelerates your growth: Helping you level up not just in craft, but in career and confidence.
- Stops you wasting time on the wrong moves: Steering you away from dead-ends and distractions.
- Gives you clarity: Turning overwhelm into a step-by-step plan you can actually follow.
Here’s How THE MUSIC Mentor Changes The Game...
Here’s How THE MUSIC Mentor Changes The Game...
- Saves you years of trial and error by showing you what works (and what doesn’t) before you waste precious time, energy, and money.
- Turns blind spots into breakthroughs with honest feedback you’ll never get from friends or family.
- Cuts through the industry noise so you can stop guessing and focus on the strategies that matter right now.
- Stren
- Saves you years of trial and error by showing you what works (and what doesn’t) before you waste precious time, energy, and money.
- Turns blind spots into breakthroughs with honest feedback you’ll never get from friends or family.
- Cuts through the industry noise so you can stop guessing and focus on the strategies that matter right now.
- Strengthens your skills and mindset with direct, practical feedback that makes you grow faster.
- Keeps you accountable so you stop drifting and finally follow through.
- Opens real doors, connecting you with opportunities, briefs and perspectives you’d never access alone.
Artists I've Worked With
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Labels
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Stages
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Brands
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Media Features
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Meet Paul McBride
THE MUSIC MENTOR
Billboard #1 Songwriter
30M+ Streams
Major Label Deals
80K Instagram
70K TikTok
Helped 200+ Musicians turn Pro
"I know first-hand how top artists operate and I'm here to install those same systems into your project without you having to sign your life away"
OTHER WAYS TO WORK WITH ME
From £100/campaign
Most artists hand their music to a random, faceless website and hope for the best.
Here, you hand it to someone who’s actually inside the machine.
I’ve worked at major label level and I know what curators respond to.
I will not submit your music to my network if that quality is not there.
I know what wastes money.
And I know the difference between streams that build a career and streams that disappear into nothing.
That’s why artists come to me to run their campaigns - not just to a faceless platform.
Whether it's Spotify, Apple Music, Soundcloud, YouTube, Instagram, TikTok or Tidal...
I have networks of playlists and influencers that can get your tracks seen and heard.
As I only deal with 100% organic playlists I cannot guarantee any streaming numbers and any company that does is more than likely using bots.
Disclaimer
I work with a trusted network of professional playlist curators and influencers to deliver promotion campaigns across Spotify, YouTube, TikTok, Apple Music and other platforms.
While every campaign is run by vetted partners, I cannot guarantee specific results, as outcomes vary depending on factors including genre, song quality, release strategy and platform algorithm behaviour.
The names Spotify, YouTube, TikTok, Apple Music and SoundCloud are registered trademarks of their respective owners.
Contact Me
Let's Connect
Do you have questions?
Want to explain your unique situation or apply for funding?
Reach out and tell me whats going on.
The Music Mentor
Hours
Today | Closed |
